This blog was co-authored by Dave Stone, Jack Christie, and Kirk Crenshaw. When it comes to hype, few innovations in tech history rival the frenzy surrounding generative AI (GenAI). Companies are scrambling to harness its potential, with buzz fueled by giants like OpenAI and Meta and hyperscalers like AWS and Azure. Large language models (LLMs) are constantly in and out of the spotlight, with OpenAI’s GPT-4o getting praise one day, then Meta’s Llama 3.2 edging it out the next, and then challengers like DeepSeek’s R1 suddenly changing the game—and organizations feel pressure to keep up with all
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